周游，中国设计星2016年度亚军、更新建筑联合创始人兼首席运营官。这位不只做设计的设计师，带我们认识了什么是“看不见的设计”。这次周游与合伙人曹量一起用BP的思维设计新零售，打造全新的新中源陶瓷郑州未来店。

未来店·新零售

外观

新中源陶瓷郑州未来店是一家面向未来市场所打造的新型零售空间。整体的空间设计打破了以往瓷砖产品呆板的展陈方式。通过对产品位置和比例关系的调整，将一个零售空间转换成了具有延伸感的空间艺术装置。而这种延伸感也恰恰代表了新中源对于未来的前瞻性与探索精神。

Zhengzhou future store is a new retail space built for the future market. The design of the whole space has broken through the traditional display for ceramic tile products. By adjusting the position and proportion of the product, a retail space is transformed into art installation with the sense of extension. It also represents Xinzhongyuan's prospective vision and exploration spirit for the future.

接待台 

当消费者来到空间内部时，首先看到的是一个与瓷砖产品融合在一起的接待台。这样的设计使得接待台不再是一个单独的个体，而是与产品一起成为空间的一部分。作为整个流线的起点，店员将在接待台指引消费者开始体验这个独特的空间。

When the consumers come to the space, the first sight is a reception desk which integrates with products. It makes the reception desk no longer a single furnishing, but a part of space with all the products. As a starting point for the entire streamline, the shop assistant will guide consumers from the reception desk to experience this unique space.

互动屏幕

通过店员的指引，消费者首先会从接待台来到吧台区。这里的吧台分别由互动屏幕区域和咖啡吧区域两部分组成。互动屏幕区域将滚动播放新中源的品牌历史和文化，同时也会介绍最新的主打产品，让消费者在一开始就对新中源的品牌理念留下深刻的印象。

Followed by the assistant's guide, consumers will first come to the coffee bar. The bar consists of an interactive screen area and a coffee area. Interactive screen area will show scrolling images to state the brand history and the culture behind. It will also introduce the latest flagship products, so that consumers in the beginning can be impressed by these image of the brand.

咖啡吧台

来到咖啡吧台区域时，店员会邀请消费者在这里稍事休息，为他冲上一杯咖啡。让消费者在咖啡的醇香里细细品味这个空间的设计细节，从而在嗅觉、味觉和视觉上都对这个空间留下美好的记忆。

When come to the coffee bar area, the consumers will be invited to take a break and get a cup of coffee. So that consumers can appreciate the design details with the aroma of coffee. Thus consumers will have a good memory for the space in sense of smell, taste and vision.

洽谈区

接着店员将指引消费者来到洽谈区就坐，并且开始了解他们的购买需求。同时为消费者推荐相关的产品，并讲解产品的使用场景和后续服务。当消费者选定材料之后，店员将带领消费者在展厅里找到实物产品，让消费者通过触摸来感受产品的质感。

The shop assistant then directs the customers to the chatting area and starts to understand their demand. At the same time, the shop assistant will recommend relevant products to consumers and explain the usage scenarios and follow-up services of the products. When the consumers select the products, the assistant will lead the consumers to find the product in the store and let the customers touch and feel the texture of the ceramic.

签单区

最后消费者将来到签单区完成购买。作为整个流线的最后一个节点，签单区扮演着双重的角色。在客流量大的时候，这里是供顾客使用的签单区；在客流量小的时候，这里将变成店员的工作场所，方便他们处理平时的业务和线上的工作。